DG FastChannel, the provider of digital media services to the advertising, entertainment and broadcast industries, announced an ongoing partnership with the Univision Television Group, a division of Univision Communications Inc., that will enable Univision-owned and operated affiliates to receive high-definition (HD) advertising content for all station group programming beginning with the 2010 FIFA World Cup being held in South Africa.

As of May 1, 2010, DG FastChannel's Spot Box HD Xtreme(TM) servers will be upgraded at Univision-owned and operated Univision and TeleFutura affiliates to support the delivery of high-definition (HD) commercials. In addition, DG FastChannel will be deploying servers to those stations not yet online for HD or SD spot delivery. When complete, advertisers will be able to order HD and SD spots for online distribution to the Univision Television Group, including the cable network Galavision and all 63 owned and operated stations.

Spot Box HD Xtreme is the cornerstone of DG FastChannel's HD Xtreme(TM) initiative, an end-to-end electronic video distribution solution equipping advertisers and broadcasters with a complete and robust solution for the distribution and management of HD advertisements. The features and functionality of HD Xtreme significantly increase digital spot delivery capacity and allow seamless delivery of spots in multiple HD standards.

Univision Communications, holds exclusive Spanish-language broadcast rights to the highly anticipated 2010 FIFA World Cup (June 11 — July 11, 2010). This upgrade will enable advertisers to show brands in HD in top local Hispanic markets on the 63 HD commercial-enabled affiliates across the country, effectively reaching 95% of U.S. Hispanic households.


Portada Staff

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