NBC Universal has hired former Univision Chief Marketing Officer Maryam Banikarim as senior VP-integrated sales marketing, effective immediately.

She will report to Mike Pilot, president-sales and marketing, NBC Universal, as well as Lauren Zalaznick, president, NBC Universal Women & Lifestyle Entertainment Networks. She will be responsible for finding advertising opportunities "outside of the transactional environment," NBC said in a statement.

She will also oversee sales marketing for NBC Universal's women and lifestyle cross-platform sales initiatives.

Ms. Banikarim is "creative, isn't afraid to experiment, and most importantly, understands how a media company can effectively function as a first-class marketing partner for its clients," Mr. Pilot said in a statement.

Source: AdAge

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