As we informed earlier today Cynthia Ashworth, a former Oxygen Network and Madison Avenue veteran, joined Univision Communications as SVP Agency Development and Ad Sales Marketing. Univision is now announcing three new executive moves.
The company announced the appointment of Maelia Macin to the position of executive vice president of Network Sales for Univision Networks. Macin will oversee all advertising sales and marketing operations for the Univision, TeleFutura and Galavisión networks. Based in New York, she will report directly to David Lawenda, president of Advertising Sales and Marketing, Univision Communications Inc.
Peter Lazarus has been appointed EVP, Sales Strategy – New Networks. In this position, he will continue to be based in New York and report to Lawenda, and work closely with the Univision Networks and the Company’s Distribution Sales & Marketing teams.
Alberto Mier y Terán has been named vice president/general manager for the Company’s flagship stations in Los Angeles. He will be based in Los Angeles and report to Peter Walker, president, Univision Local Media.
This changes are being announced just a few days after Uva's departure. Joe Uva, who was hired four years ago from media buying agency OMD to lead the largest U.S. Hispanic media company (2010 revenues $2.25 billion), resigned his post to “be able to seek better opportunities.”