We just got confirmation from Unilever that it has selected Miami based Zubi Advertising as its Multicultural Agency of Record for all its Personal Care brands.
"We will be issuing a statement soon. All I can say is Zubi has now been selected as our Multicultural AOR for all PC domestic brands that have dedicated MC efforts associated with them", Tatiana Hansell Sr. Brand Manager – Multicultural Marketing at Unilever tells Portada.
However, sources at Mindshare tell Portada that Mindshare is retaining the planning and buying business. In fact, the agreement warranting Mindshare the buying and planning business was recently renewed.
Univision Personal Care brands include: Axe, Dove, Lifebuoy, Lux, Pond's, Rexona, Signal – Close Up, Sunsilk, TIGI, Vaseline (see here).
Unilever, as a whole, was the 14th h largest Advertiser in Hispanic media in 2009 when it increased its expenditures by 135% to $62.3 million, according to TNS Media. Unilever, was the fourth largest Advertiser in Hispanic magazines with more than $6 million.