Tribal DDB Latina, DDB Latina's digital-centric arm headquartered in Miami, announced today that it has won Volkswagen Latinoamerica's digital regional account.
As Volkswagen's Digital Marketing Agency for Latin America, Tribal DDB Latina will lead the creative development and management of the brand's digital platforms in 26 countries. Tribal DDB Latina won the business in a competitive pitch.
"Volkswagen is looking to strengthen its digital leadership position within the automotive industry by adopting an aggressive interactive marketing strategy at a global level," said Giselle Fiumara, Miami-based International Marketing Communications Manager at Volkswagen AG. "We have chosen Tribal DDB Latina because we know that it is the perfect partner to help us reach that goal in Latin America, and that the joint effort will contribute to Volkswagen's success in the region."
With this assignment, DDB Latina expands its relationship with Volkswagen in Latin America, where DDB offices in Mexico, Argentina, Guatemala and El Salvador already work with the brand.
"Volkswagen is an iconic account. We are very happy to be able to work with them in the new digital world with all of its challenges and tremendous opportunity," said Juan Carlos Ortiz, President of DDB Latina.
"We are honored to be partnering with Volkswagen in Latin America," said Paul Gunning, CEO of Tribal DDB Worldwide. "Volkswagen is a remarkable company and brand, and the entire Tribal DDB team is excited to help further drive its business forward."