Strong themes that Mobile Analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers.

Social networking remains the number one area of interest to mobile internet users with Facebook and MySpace being the top two search terms on both Google and Yahoo! OneSearch.

Regarding mobile advertising, Openwave found that while AdMob served the most ads (nearly 7 times more than the nearest competitor), it also had the lower click through rate in comparison to BuzzCity and Microsoft.

Openwave Mobile Analytics also uncovered that Craigslist ranked number 7 within the top 10 search terms on Google, suggesting a trend towards mobile classifieds for jobs, housing, bargain priced goods and services during the current economic downturn.

Portada Staff

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