Traffiq, the web-based digital media management platform built for advertisers, announced the addition of more than 100 leading Mexican and Latin American media outlets to its growing list of Latino marketplace members, including the most important regional news sources throughout Mexico, like Univision, Telemundo, Impre and Holacuidad.
The addition affords U.S. advertisers on the TRAFFIQ Latino platform greater access to the coveted Hispanic audience by enabling them to directly target the growing number of Latinos living in the United States who seek out and consume media originating from their home countries and other Spanish-speaking locations.
“By expanding our reach within the Latino media, the TRAFFIQ platform provides agencies and advertisers with a real competitive advantage, making it easier and more efficient to target this growing audience.” explained Kent Kirschner, executive managing director of TRAFFIQ Latino.
TRAFFIQ’s easy-to-use digital media management platform offers buy-side clients a system for handling everything from planning and RFP distribution to order execution, optimization and billing. Media planners can negotiate and buy inventory from Web publishers on a one-to-one basis or propose campaigns widely, enhancing an agency’s buying power and a publisher’s selling strength.