TracyLocke and LatinWorks will launch a new branding campaign for client Texas Lottery Commission, featuring a brand platform that will extend across the next 12 months and campaign elements that include television, radio, out-of-home (OOH), point-of-sale (POS), online, print, and sponsorships and promotions with street teams.

While TracyLocke developed and managed the general market strategy and advertising development, the agency partnered with LatinWorks, a full-service Hispanic advertising agency based in Austin, Texas, for development of ethnic advertising.

The campaign features small, lucky moments in the day of an average Texan, suggesting that any day could be a lucky day.

Related Article: Accounts/ Advertising Campaigns: New Mexico Tourism Department, Virginia Lottery Wachovia, Sony 

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Portada Staff

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