Top LatAm Entertainment Sites: YouTube Leads by a Landslide, Netflix and Spotify Follow

What: We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in December 2017.
Why it matters: YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.

When it comes to entertainment, consumers have a lot to choose from. In December 2017, Latin Americans went to a variety of sites providing not only videos and movies like Youtube and Netflix, but they also spent time looking for music, games, and general entertainment content in sites like MSN and Globo Entretenimiento.

Top 10 entertainment websites in Latin America

December 2017

Total Audience, Home & Work, PC/Laptop Total Unique Visitors (000)
Total Internet: Total Audience 193,562
Entertainment 164,792
1 YouTube 132,877
2 Netflix 31,068
3 Spotify 20,015
4 Webedia Sites 14,972
5 MSN Entertainment 13,572
6 UOL Entertainment 12,937
7 Globo Entertainment 12,342
8 iTunes 9,129
9 Fandom Powered by Wikia 7,154
10 MUSICA.COM 6,970
    [Source: comScore]
  • From all users who visited websites in December, 85% looked at entertainment sites online.
  • Among those users, a staggering 80% went to YouTube, while only 18% watched Netflix content.
  • Spotify was right behind Netflix with 12% of users.
  • General entertainment sites including news, games, and videos, like MSN and Brazilian sites UOL and Globo had 9%, 8.2%, and 7.4% respectively.
  • Wikia Fandom Pages were visited by 4.3% of entertainment website users, while, a website dedicated to music videos and lyrics, was close behind with 4.2%.

Top 10 entertainment websites in Mexico

December 2017

Total Audience, Home & Work, All PC/Laptop and Mobile Devices Total Unique Visitors/Viewers (000)
Total Internet: Total Audience 64,655
Entertainment 59,225
1 YouTube 52,982
2 Spotify 14,713
3 VEVO 13,470
4 Netflix 13,463
5 Warner Music 11,208
6 Cinepolis Sites 6,333
7 Azteca Internet 5,838
8 iTunes 5,395
9 MUNDO.COM 5,334
10 Televisa Entertainment 5,131
  • When looking specifically at Mexican audiences, we find that 91% of total internet users visited entertainment websites either on a PC or on their mobile devices.
  • YouTube is the most successful entertainment website in Mexico; 89.4% of users looking for entertainment visited the site in December.
  • Following YouTube from afar was Spotify, with 24% of entertainment audiences.
  • VEVO and Netflix were tied behind Spotify with 22.7% each.
  • Warner Music, a website devoted to articles, news, and reviews, had 18.9% of entertainment viewership.
  • Mexican viewers showed interest in entertainment related to Cinema. 10.6% of viewers visited Cinepolis Sites.
  • The next three spots had very similar numbers of visitors. Azteca Internet received 9.8%, iTunes 9.1%, and Mundo 9%.
  • Televisa closed the ranking at the 10th spot with 8.6% of entertainment viewership.