Todobebe has launched a new site—embarazo.com— targeting the millions of Spanish speaking families who give birth each year. The site will feature original content providing information and resources to expectant parents aged 18-39. |

Todobebe publisher Cynthia Nelson tells Portada that advertisers will consist mainly of companies seeking to market their goods and services to mothers in this age bracket. The site will have a global scope, providing pregnancy-related information to people of all countries who speak Spanish.

Aside from articles, the site will feature links to information, tools, community, and resources on everything from planning a pregnancy to being a parent. Nelson tells Portada that embarazo.com will be a mini-site driving traffic directly to Todobebe.com. The new website will engage the same audience as Todobebe, simply at an earlier stage of parenthood, providing information unique to that life stage.

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