Todobebé and the March of Dimes, both leading organizations dedicated to educating parents to help promote healthy families, announced today the renewal of their cross-promotion, multimedia partnership to improve education and care for Hispanic mothers across the country. Following its successful launch last year, the March of Dimes has extended their partnership with Todobebé for 2009 to include celebrity PSAs, video links and promotion of consumer events.
To kick off the renewed relationship, Todobebé produced a special March for Babies® PSA starring Viva la Familia de Todobebé TV co-host, world-famous actress and mother of two, Aracely Arambula. This partnership also includes the March of Dimes participation in Todobebé’s annual Viva la Familia Fiesta, as well as digital efforts that create live links from their daily blog, blog.nacersano.org, to the video channel.
The March of Dimes will also cross promote Todobebé’s properties and content at national Hispanic conventions, such as the League of United Latin American Citizens (LULAC) and the National Council of La Raza.