“The irrelevancy of the media vehicle leads to the relevancy of the media brands. While media vehicles are becoming less important, media brands will definitely survive”. Antonio Fernandez Galiano, CEO of Unidad Editorial and president of AEDE (Asociacion Espanola de Editories de Diarios) noted during his keynote speech. Unidad Editorial has several major brands whose content is delivered through different media vehicles. As an example, Fernandez Galiano cited Marca, Spains’ largest circulated sports newspaper which has evolved into a widely visited digital property (www.marca.com), into Marca Motor, an automotive magazine and digital media property as well as Radio Marca.

Galiano believes that after the recent launch of El Mundo America, there are many opportunities in launching Latin American digital and print editions of the Marca sports newspaper. Galiano did not rule out to launch national Latin American editions of the sports newspaper. “Sports is a passion that is shared across the Americas”, Galiano noted.

The 2011 Panregional Advertising and Media Summit will take place on June 2, 2011 in Miami. The event will be expanded with a separate Award Show and additional topics.

Other 2010 Panregional  Summit Coverage:

@ the Summit: Global Media Companies Stress the Importance of Latin America in their Growth Plans

@ the Summit: Michael Jones: “It is 30% cheaper to buy Latin America panregionally than locally”


Portada Staff

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