In July 2008, the Orlando Magic created a multicultural insights department dedicated to creating an inclusive environment in which fans, community partners and employees feel welcome, valued and appreciated. To continue this initiative, the Magic have announced a new partnership with two multicultural marketing agencies. The team has retained Circulation Expertí, Ltd and Act-é Marketing Solutions to serve collectively as its multicultural marketing agencies. The agencies will provide public relations, advertising and marketing services to strengthen the Orlando Magic’s outreach across diverse communities throughout Central Florida.
“The Orlando Magic is a vested member of the Central Florida community who look to produce innovative, leading edge communications in all that they do,” said Circulation Expertí President and CEO W. Garrison Jackson.