Search
Close this search box.
Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

The New Migration: Offline Content Moves Online

Hispanic publishers leverage conventional content in the digital landscape.

Content


December 4, 2006
The New Migration: Offline Content Moves Online

Just as advertisers are realizing that they can maximize their existing content by adapting it to the online space, so too are publishers, as they not only make offline content available online, but also exploit the digital medium to enhance that content in ways not possible with print media.


Speaking on how Time Inc. is taking advantage of the Web's resources, Head of Latin American Licensing Jennifer Savage said of InStyle en Espanol,“While a reader of the print edition can paste a page-marker to remind her to purchase the dress that Cameron Diaz was seen wearing at the Oscar's, a visitor to the magazine's website can click on that dress and buy it right then.” The e-commerce implications are impressive, as is the value-added for advertisers.


Furthermore, far from merely accepting that readers are moving online and appeasing them by posting content there, the new dynamic provides the opportunity to bolster both editions by leveraging the strengths of each against the other; i.e., the potential for cross-promotional activity is ripe.

Meet & Learn
Portada Live Events

U.S.

April, 10, 2025

Latin America

April, 10, 2025

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Hispanic AVOD

Upfront Players Bet on Hispanic AVOD Growth

At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

Get our e-letters packed with news and intelligence!