The Latin Box, Atlanta’s Multicultural Advertising Agency announced that they have launched a full service media buying program for marketers wishing to reach the Hispanic market in the United States.
According to Latin Box CEO Alfredo Osuna, this new offering is a natural progression of The Latin Box brand grown from the needs of its clients. “Hispanic media buying is an underserved area in the US. Most companies do not recognize the specific needs of the Hispanic market, including its audience segmentation and characteristics”.
The Latin Box Media Program will consist of the following:
• Media Strategy: Detailed customer analysis to develop an innovative and customized strategy.
• Media Planning: Analysis of current media and market trends relevant to Hispanic market.
• Media Audit: Proprietary media analysis to gauge current Hispanic ad campaigns.
• Media Buying: Forward-thinking, nimble, and ROI-driven Hispanic media buys.
• ROI Analysis: The true gauge of every Hispanic media campaign’s success.