According to a recent study conducted by BIG Research, the following was found to be true of U.S. Hispanics 14+ who play video games, as measured against the general 14+ gaming population and all U.S. Hispanics 14 years of age or older. Key Indices are highlighted.
| All 14+ Play Video Games | Hispanic 14+ | Hispanic 14+ Play Video Games |
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Male | 60.6% | 58.2% | 69.2% |
Female | 39.4% | 41.8% | 30.8% |
Total | 100.0% | 100.0% | 100.0% |
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Married | 37.7% | 43.7% | 37.1% |
Living with Unmarried Partner | 11.7% | 12.4% | 15.0% |
Divorced or separated | 7.0% | 8.7% | 5.0% |
Widowed | 1.7% | 1.7% | 1.0% |
Single, never married | 41.0% | 32.2% | 41.2% |
Same Sex Union | 0.9% | 1.3% | 0.7% |
Total | 100.0% | 100.0% | 100.0% |
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Average Age | 32.9 | 36.0 | 30.9 |
Findings:
*6.6% fewer Hispanic gamers are married than Hispanics who do not play games.
*Hispanics lead the pack in being single, never married.
*Hispanic gamers are predictably younger than Hispanic non-gamers; on average about 5 years younger
| All 14+ Play Video Games | Hispanic 14+ | Hispanic 14+ Play Video Games |
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Business Owner | 5.4% | 7.0% | 5.7% |
Professional/Managerial | 20.8% | 25.6% | 22.1% |
Salesperson | 6.1% | 5.5% | 7.2% |
Factory worker/Laborer/Driver | 8.5% | 6.6% | 8.0% |
Clerical or Service Worker | 9.3% | 11.9% | 10.3% |
Homemaker | 7.9% | 8.8% | 8.8% |
Student, High School or College | 18.6% | 13.9% | 19.4% |
Military | 1.6% | 1.0% | 1.4% |
Retired | 5.1% | 5.7% | 2.7% |
Unemployed | 11.2% | 9.0% | 10.2% |
Disabled | 5.5% | 4.8% | 4.3% |
Total | 100.0% | 100.0% | 100.0% |
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Average HH Income | $ 49,666 | $ 51,260 | $ 47,083 |
Findings:
* 3% fewer Hispanic gamers are in Professional/managerial roles than Hispanics who are not gamers.
*Hispanic gamers led the pack in matriculation.
*Hispanic gamers made an average of about $4,300 less per year than Hispanic non gamers.