We just got our 2009 audit and readership survey and we do want to share our joy about the great results with you.
The CVC 2009 audit shows that Portada's different vehicles (online, print, conferences) reach more than 70,000 highly qualified Marketing, Advertising and Media professionals targeting Hispanic consumers. The audit confirms Portada´s leadership in the Hispanic Advertising and Media B2B category in terms of reach, but, as importantly, in advertising effectiveness and the influence of its content.
The following data speaks for itself:
– 97.8 % of our audience agrees with the sentence that “Portada provides essential, high quality, relevant information about the Hispanic advertising and media market”.
– 39.7% contact an advertiser after they see their ad in Portada.
– 72.7% introduced new ideas as a result of reading Portada.
We want to thank our audience for showing such a great appreciation for our products.
Happy Holidays and all the best for 2010 in your professional and personal life!
The Portada team