Terra USA announced today the appointment of Liz Sarachek Blacker as the Chief Revenue Officer/VP Sales. Fernando Rodriguez, CEO of Terra USA said, "Today marks an exciting day for the Terra USA team as we announce Liz Sarachek Blacker in her new role as Chief Revenue Officer. Liz is both a digital innovator and a known pioneer in the Hispanic and Latin American media markets."
As Chief Revenue Officer, Blacker will oversee and manage all sales and business revenue opportunities across multiple platforms for the US and clients extending into LATAM. Blacker expressed "The Hispanic market continues to grow exponentially, presenting multi-platform engagement models for marketers, influencers and Fortune 500 companies to activate their consumer base."
Blacker was most recently Senior Vice President of Digital Sales for ImpreMedia, where she was responsible for building a national sales team and revenues in digital, mobile and prints. She was later appointed Publisher of Vista Magazine. Prior to this role, Blacker was Executive Director of Sales for US Hispanic and Latin America for Yahoo! where she co-launched Yahoo's U.S. Hispanic efforts. Blacker also worked as CMO of One Economy, a DC based non-profit multinational organization expanding the availability of technology to low-income communities. She also consulted with BabyCenter L.L.C. on the launch of their US Hispanic and China initiatives. Throughout her career she held executive positions with Time Inc, Dow Jones & Co. and The Economist Magazine.
Blacker is on the Executive Committee of Advertising Women in New York and a Founding Board Member of The Internet Advertising Bureau's Hispanic Committee and ad:tech US Hispanic/Latin America. She was the Founder/President of the International Advertising Association's Under-30 Chapter, Secretary of the U.S. Chapter, on the Board of the Florida/Latin America Chapter, a recipient of Ad Age's Woman to Watch" Award and is a frequent guest speaker and commentator on Hispanic media.