All of Telemundo's soccer programming, from coverage of "El Tri," the Men's Mexican National Soccer Team to Chivas, will be available exclusively through this partnership on the co-branded Spanish language site. Other features include video highlights of exhibition games and qualifiers for the World Cup, exclusive interviews, behind-the-scenes footage, game schedules, statistics and athlete biographies.
Users will be directed to www.futbolestelar.tv from the Terra.com homepage, and also by promotions airing on Telemundo programming. Users can stay informed and share real-time reactions through posts, videos and photos as well as contribute with comments and interact with Telemundo's Futbol Estelar anchors, Andres Cantor, Sammy Sadonvnik and Jessi Losada, through blogs, chats and much more.
The Terra and Telemundo partnership offers clients unmatched opportunities to create cross-promotional advertising packages with two of the leaders in the Hispanic marketplace.