TarjetasdeCredito.tv, an educational video and text web portal for credit cards and prepaid/stored value debit card products, has launched its credit card registration system. The site mixes educational features, explaining the fundamentals of credit debt to Latino consumers, with a sales component, where visitors may sign up for one of many available credit cards on the site. Content is available in both English and Spanish.
TarjetasdeCredito.tv, meaning "CreditCards.tv" in Spanish, will act as the web address for this USA hispanic/latino educational portal.
The company says its first goal is to establish alliances with bilingual consumer financial groups and non-profit financial educators who are looking to offer valuable content and resources to our portal," said Colyer. U.S. Hispanic purchasing power alone has surged to nearly $750 billion and is projected to reach as much as $1 trillion by 2010, according to new estimates by HispanTelligence.
U.S. Hispanic internet users will reach nearly 21 million by 2010, according to research company eMarketer. This means that by 2010 the number of Hispanic internet users will approach the number of African-American users.