Bromley Communications was recently selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. The announcement was made after completing a competitive search for an agency to strengthen the world’s largest breast cancer organization’s outreach efforts aimed at reducing breast cancer mortality among Latinas.
Bromley will be responsible for creating and launching an integrated Hispanic platform that will resonate with Latinas across the United States. Elements will include public service campaigns, community outreach and media relations. The concept was previewed with Susan G. Komen for the Cure multi-cultural advisors and affiliates last week in Fort Worth as part of the Komen National Leadership Conference and Partner Summit.