In an effort to update its image, starMedia, wholly owned subsidiary of Orange, has introduced its new logo and redesigned homepage. The website has also incorporated some Web 2.0 elements to foster user interactivity and sharing between users.
The new site features a girobox, easier access to new channels, a speedier download as well as an intuitive menu and navigation, allowing faster and easier access to content. It was put together by Media-8.
starMedia is currently planning an extensive re-launch campaign throughout Latin America; it will employ television, radio and print media.