starMedia and Jack Daniel's have launched a unique new mini-site starMedia Lounge – http://jackdaniels.starmedia.com – to bring the latest in entertainment and cocktails to the Hispanic audience online. The site features recipes for a range of delicious drinks and video demonstrations for easy and fun cocktail making at home.
The site which was created exclusively for Jack Daniel's by starMedia, provides a range of lifestyle articles on celebrities, gossip, shopping and nightlife.
The combination of entertainment and cocktails should make this site a must-visit destination for young and fun-seeking internet users. Divided into four sections – recipes, videos, lifestyle and gossip – it is an innovative and user friendly way to learn about the Jack Daniel's range of products.
"starMedia has created a really unique way for people to discover more about Jack Daniel's" says Claudia Varela, Media Services Director, AccentMarketing. "The stylish and enjoyable online experience encourages users to stay, browse and enjoy our products".
Joseph Carvajal, Jack Daniel's Hispanic Brand Marketing Manager, adds: "This is the most extensive online advertising product we have seen. starMedia's approach of combining product and lifestyle elements makes this mini-site far more appealing to customers than traditional online products".