The news is finally out Burger King’s media buying business is going from Mindshare to Starcom. Starcom's Tapestry unit, which began working with BK in 2008, will remain BK's multicultural media agency of record in the U.S, Ad Age reports. Burger King’s media spending has decreased over the last few years. According to Kantar it lost $301 million on domestic measured media in 2010, down from $308 million in 2009 and $327 million in 2008.
Author Marcos Baer