Sprint Sponsors U.S. Tour of Hispanic Rock Group MANA

Sprint has announced that it is sponsoring the U.S. tour of highly popular Hisapnic rock group MANA. As a result, Sprint Power Vision subscribers will be able to access exclusive content like videos, interviews, and other tour information over their mobile phones.

Sprint is also launching a larger sweepstakes offering fans the chance to meet the band. Fans can enter by texting the word “MANA” to the number 5678.

Sprint has also launched a mobile fan club for the band and will be sponsoring pre-concert events on tour and distributing branded collateral like posters and other merchandise.

Sprint is promoting its Power Vision service to the Hispanic consumers through a Spanish-language website: www.sprint.com/laredpowervision.