Sprint Plans Online Ad-blitz for ’07

Sprint is planning a Hispanic Online campaign for next year with a $5-10 million budget. The company is promoting its international mobile services, offering low rates to specific sub groups within the U.S. Hispanic market who call from one Latin country to another with great frequency.

The company will be placing targeted ads in newspaper websites promoting the program. Sprint's agency of record is the Vidal Partnership; they also work with Starcom Media.