Move over Amazon! On November 17, Spanish-language bookseller Lectorum Publications is launching an online bookstore, Libreria Lectorum, which seeks to be the central hub for Spanish-speaking readers. Lectorum Publications is the oldest and largest Spanish-language bookseller in the U.S., offering more than 25,000 children’s and adult titles.
To celebrate the launch, Lectorum will be holding its first “Café Literario”, an event that will feature readings with well-known authors Mirta Ojito, Esmeralda Santiago y Victor Villaseñor on November 19th at Scholastic’s world headquarters in New York City. Lectorum has been a subsidiary of Scholastic since 1996.
The invite-only event is one way that the company is seeking to generate buzz around the launch. It is also touting some of its site features—such as personal recommendations, best seller lists and staff picks—to drum up excitement for the new destination.
In a holiday push, the company is also offering a 10% discount on all orders placed between November 17th and December 19th, as well as free ground shipping.