Recently, SBN inked a five-year deal with the Oakland A's. It marks the first time in Oakland A's history that fans will be able to listen to Spanish broadcasts for every regular season game, home and away. SBN also has the broadcast rights for the Boston Red Sox, Philadelphia Phillies and Washington Nationals, and provides feeds for mlb.com and SAP-TV in some markets.
"This announcement represents a milestone for SBN," states
Bill Kulik, president of SBN. "It expands our network to the West Coast. And, it gives us great pleasure to bring our first rate Spanish language baseball programming to the San Francisco Bay Area Latino community. We thank our radio station partners, KDIA and KDYA, and the Oakland A's for their tremendous cooperation in making this deal a reality."
According to Scarborough Research, 62% of all U.S. Hispanics are MLB fans, compared to 59% of the total population. For this reason, advertisers looking for a low-cost, multi-platform approach to reach the Hispanic audience are responding to the new elements that SBN has to offer. In April, SBN is re-launching its website,http://www.beisbol.net, in conjunction with the start of the season to be a more fan-friendly, interactive Spanish-language baseball source. This new site will be promoted on every SBN broadcast, and provides measureable exposure for a brand in the form of banner ads, contest and fan poll sponsorships, branded features as well as links to an advertiser's site.