What: Social platform Tapiture raised US $2.25 million in seed funding. Tapiture is a masculine alternative to Pinterest.
Why it matters: Investors continue to bet money in Social Media platforms ast the sector continues to evolve.
The funding was led by JUMP Investors, with participation from Barry Sternlicht, Herb Simon, Brad Keywell (Lightbank), Brian Lee, Sam Bakhshandehpour, Dave Leyrer (Boulevard Capital), Happy Walters, Hilary Swank (the actress), Dwight Howard, and Amar’e Stoudemire. Akamai co-founder Randall Kaplan will be joining the board of directors.
A masculine alternative to Pinterest
Launched by Resignation Media in 2012, the site “Tapiture” first introduce itself as the masculine alternative to Pinterest. However, Tapiture has become an independent company aimed for both men and women. The site allows users to create accounts, on which they may upload, share, collect and add images of things of their interest (especially photos and videos).
Tapiture makes it easy to explore and get the best stuff around. It has 3 million unique monthly visitors and 100 million monthly page views.
“Tapiture’s traffic and revenue growth proves that consumers are looking for a new avenue to discover and share unique content – whether related to personal style, art, design, travel, food, or entertainment.This infusion of new capital will allow our team to aggressively pursue our market and merchant expansion efforts as we shape the future of social commerce,” said CEO John Ellis in the funding release.