Speaking on the launch of his new website, co-founder Joaquin Pochat comments: “SiCreativo is essentially a platform where companies and brands get together with their users.”

He also describes the site as the first Hispanic contest community. “The site will offer users a chance to display their design/creative skills, and submit their work for evaluation by their peers and by the companies sponsoring the contests.” Pochat uses the example of a young graphic designer who is either still in school, or just out.

“The designer could submit creative for a given company and if that company likes it, it could be used and the designer would get his break. In that sense, SiCreativo is a platform where companies and brands get together with their users. It’s branded user-generated content.”

Pochat emphasizes that they are still in the alpha stage of the launch and have not yet unveiled all of the features that will be included on the site.

The site will be running banners in its community page and will have adver-gaming components as well. SiCreativo has offices in Buenos Aires, Mexico, and the U.S.

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