Shane Atchison has been named CEO of Possible Worldwide, a WPP Digital company. Shane Atchison is CEO and co-founder of ZAAZ, a marketing analytics provider, formerly a part of WPP Group's Wunderman division, that now will become a part of WPP Digital's Possible Worldwide.
Atchison will replace Trevor Kaufman, who will become Possible Worldwide's chairman and will now work to expand the agency to countries and areas where it doesn't currently have a presence.
Atchison will be responsible for integrating ZAAZ's core marketing science competencies into Possible Worldwide's portfolio. He also will retain the duties as CEO of ZAAZ.
Atchison will report to Mark Read, strategy director and CEO of WPP Digital.