SeeSaw Networks, a media company offering extensive network of place-based digital video advertising, today announced partnerships with eight additional networks. The new networks help consumer packaged goods' advertisers reach the on-the-go audiences of "moms," "millennials" and Hispanic families as they shop in convenience and grocery stores and at other quick snack and shopping destinations.
The eight new networks include Digital Promo Network, InStore Vision, QuickStore24(TM), WNC Checkout, WNC Aisles, RDS Media, BuzzHub Network and Cabco's TV Kart Network. As part of the 50 million weekly impressions delivered by the SeeSaw network, the new networks enable SeeSaw to deliver over 10 million weekly gross impressions at more than 2,500 convenience-oriented locations like convenience stores, malls, grocery stores and snack vending machines located in office buildings, manufacturing complexes, college campuses and hospitals.
"We are thrilled to be selected as one of the newest affiliates to join SeeSaw's diverse and high quality network of place-based digital video advertising partners," said Jim Colony, CEO of Digital Promo Network.
Each of the new networks offers engaging and captivating digital video advertising venues and techniques into a person's everyday experience. For example, Digital Promo Network and InStore Vision engage convenience store customers with point-of-purchase advertising and in-store promotions. The QuickStore24(TM) At Work Media Network delivers interactive media encompassing advertising and content through video touch-screens centered on high-traffic retail vending systems in a variety of blue-collar and white-collar at-work settings, including break rooms and cafeterias within large offices, manufacturing facilities and health facilities.
SeeSaw's bet is to intercept people in their daily routines — when they work, play, socialize, run errands and get healthy — advertisers can reach people when they are most receptive to contextually relevant messages.