The Spanish Yellow Pages publisher, Seccion Amarilla USA, announces the expansion of its products and digital services platform with the launching of WAP access to the market.

Currently, the penetration of mobile phones among the Hispanic population is increasing rapidly, reaching a 24% growth during 2008, compared to an 11% in the non-Hispanic population (Simmons NCS/NCHS Fall 2008&2009, adults 18 and over).  Through its new WAP access, expands its connection channels with users, who will have the opportunity to access the site's services and businesses database from their cellular phones in a fast, effective and free way.

Miguel Capriles, National Marketing Director of Seccion Amarilla USA, commented: "We believe that the activation of WAP access will contribute to the expansion of our connectivity to Hispanic users, which translates into potential business for our clients and an important impulse for us to drive sales and marketing strategies nationwide."

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Portada Staff

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