Seccion Amarilla USA and seccionamarilla.com announce the launch of their 2010 advertising campaign, which aims to increase recognition of their digital products among users and clients across the United States.
The campaign is based on digital media, social networks, national print media, direct mail, BTL (below-the-line) activities, sports marketing and viral marketing; the company will introduce its new online promotion called: "La Mejor Jugada." through all this channels.
"La Mejor Jugada" is a soccer game that will be available starting today at seccionamarilla.com. Once online users create an independent profile, they can play and learn about the history of soccer. Participants will have the chance to win over 5,000 prizes including: Trips to South Africa for two, 42" plasma TVs, soccer jerseys, soccer balls, mugs, gift cards for online sporting goods and many more prizes.