Yahoo! announced that Scott Bushman, most recently VP of digital at Wasserman Media Group, will serve as head of media networks for Latin America, Canada and the U.S. Hispanic market. Bushman will report to Mickie Rosen Senior Vice President, Global Media & Commerce, Yahoo!.
Scott Bushman has a strong executive background with more than fifteen years experience in digital media, including four years with Yahoo! (2004-2008). Most recently, Scott was senior vice president of digital at Wasserman Media Group and vice president of business development, content and programming at Metacafe. Scott also held senior leadership roles at The Action Channel, Broadband Interactive Group and Walt Disney Internet Group, where he created and founded EXPN.com, a digital action sports extension of ESPN.
In addition, Yahoo announced that John Buchanan, formerly vice president of global marketing at Electronic Arts, will lead the consumer marketing team across the globe. To further build the business in Canada, Latin America and for the U.S. Hispanic market.
Rich Cusick also joins the company as vice president of Entertainment and Women's Lifestyles. Cusick will drive the vision and lead execution globally for Yahoo! Shine, Health, and Entertainment properties (omg!, Movies, TV and Music). Cusick and Buchanan, will report to Mollie Spilman, Chief Marketing Officer of Yahoo!.