Sales Leads: IDT, Clorox
• Gravity-IDT
New York based advertising agency Gravity Media has won the IDT calling cards account for multicultural media buying and planning.
• Clorox
Chris Tucker is the new multicultural marketing director at Clorox. Tucker oversees al multicultural marketing initiatives at Clorox. David Cardona Clorox until recently Marketing Director, Oral Care, at Colgate was recently hired by Clorox to oversee retail customer marketing for the cleaning division out of Oakland CA. Cardona reports to Chris Tucker.
• El Pollo Loco
El Pollo Loco, is firing up the brand this month through a multi-faceted campaign that includes new television and radio ads, new social media components and new in-restaurant signage.
• RNC – Hispanic voters
The Republican National Committee is up with a new television commercial in three battleground states that could determine the outcome of next year's presidential election. It’s going up with a Spanish language radio ad. The idea is to aim the Hispanic community.
• Nielsen – Walmart
Nielsen has signed a cooperation agreement with Walmart to receive and analyze sales information from Walmart’s U.S. stores.
• Farmers Insurance – LA Galaxy/The Home Depot Center
Farmers Insurance announced that they have entered into a partnership agreement with the LA Galaxy and The Home Depot Center.
• Pepco – MAYA
• Pepco launched a Latino Advertising Campaign with the support of Washington DC based MAYA Advertising and Communication.
Arizona legislature
Arizona’s Tea Party-led legislature is launching a $50 million online fundraising campaign to erect an additional border wall between Arizona and Mexico.
