- Google – Global
Google has launched an anti-homophobic bullying TV campaign around the world. Lady Gaga features in a new ad launched by Google in partnership with lesbian, gay and bisexual equality charity, Stonewall, to tackle homophobic bullying. The online and TV ad was created by BBH New York and is the first manifestation of Google's global 'It Gets Better' campaign. The ad aims to show how powerful campaigns can be made by bringing people and communities together and used the strapline, "The web is what you make of it". It will run on TV for a month.
- F.Biz / Gringo / WPP – Brazil
WPP, the communications giant, has continued its acquisitions run by buying a 70% stake in the Brazilian independent digital agency F.biz. WPP has also acquired a 70% stake in Brazilian digital agency Gringo, for an undisclosed sum. Gringo employs 65 people in Sao Paulo and services clients including Coca-Cola, Absolut Vodka and Microsoft, and was founded in 2006. Revenues for the year ended 31 December 2010 were R$10.4m. The move to acquire agencies in Brazil is part of advertising giant’s strategy to expand its capabilities in digital, direct and interactive disciplines to strengthen its presence in faster growing markets.
Brazil is now WPP’s eighth-largest market, employing more 4,500 people and generating over R$1.1bn. Brazil will host the 2014 World Cup and the 2016 Olympics, and is also attracting interest from Publicis Groupe, which swooped on three local agencies in April, including Tailor Made.
- Talk – Argentina
Talk, the Colombian marketing agency has opened a new office in Argentina in association with LatamOne. Maria Jose Maqueda will be in charge of the operations in the country.
- Coca-Cola – Argentina
Santo Argentina has launched a new TV sport for Coca Cola Argentina. The spot tells the story of the Coca-Cola sellers in soccer stadiums as a way to honor their jobs. Maximiliano Anselmo and Sebastian Wilhelm are the creative directors.
- Zillertal – Uruguay
Corporación/JWT has been appointed by Zillertal to manage its new campaign called “That`s the way to manufacture a beer” in Uruguay. The campaign includes digital, print and out-door media, as well as presence in social networks.
- Coca-Cola – Global
Coca-Cola turns a traffic jam into an outdoor cinema. As infrastructure gets overtaxed, traffic jams are an increasingly anxiety-inducing feature of modern urban life. Coca-Cola set about to “transform long faces into happy faces” for drivers in standstill traffic in Bogotá, Colombia. The street became an outdoor cinema, with a big screen set up roadside (drivers could tune in to the soundtrack on their car radios) and workers dressed as old-fashioned cinema attendants delivering popcorn and Cokes to cars. Coca-Cola has made these types of fun surprises a habit in its “Happiness” campaign, most recently with the “happiness machine on wheels” delivery truck, handing out free beverages in poor neighborhoods.