- American Family Insurance
American Family Insurance, in partnership with The San Jose Group, recently debuted its first-ever music-licensing advertising campaign for the Hispanic market. Along with a television and radio spot, the campaign also includes print and online banner ads to complement the overall family branding message American Family Insurance is communicating. The current campaign is scheduled to run through December 2010.
- Wendy's International
Wendy's International, Inc. and its Miami-based Hispanic advertising agency The Bravo Group, announced the launch of Wendy's "Sabor de Verdad" advertising campaign for the U.S. Hispanic consumer market. Read more here.
Dieste announced that Greg Knipp has been appointed Chief Executive Officer of the organization. Mr. Knipp, who officially starts in the Dallas-based agency on December 1, 2010, is already actively transitioning into his new post. Read more here.
- Political Advertising
– A national advocacy organization for immigrants is launching a Spanish-language media blitz in Nevada in an attempt to use a recent stream of anti-illegal immigration ads from Sharron Angle’s campaign as a reason for Hispanics to vote. Read more here.
– The women’s group Susan B. Anthony’s List is making a last-ditch effort to help California Senate candidate Carly Fiorina defeat Sen. Barbara Boxer.
The organization has announced plans for an additional $125,000 to keep its Spanish-language television ad supporting Fiorina on the air in the Fresno, San Francisco and Los Angeles markets through the Tuesday election.
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