Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Sales Leads: US Army, Degree Man…

A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.

Content

  • Degree Men

Degree Men Antiperspirant is celebrating its ongoing partnership with the Mexican National Team and encouraging fans to face make or break moments with confidence via a new marketing campaign called El Momento que Cuenta. This soccer-inspired campaign illustrates Hispanic men's everyday life challenges and provides a call to action that allows consumers to engage with Degree Men Antiperspirant both on-line and on-site.

The campaign kicked off last week with the El Momento que Cuenta challenge at Futbol Fiesta, an interactive fan zone happening prior to the Mexico vs. Venezuela U.S. friendly game at Qualcomm Stadium in San Diego

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstarAndres Guardado, who faces a series of make or break moments that consumers can live through vicariously.

  • US Army

Direct Marketing News informed that the US Army has retained McCann Worldgroup as its agency responsible for a full range of advertising and marketing services including direct marketing. The agency's new contact will begin April 7.

McCann will provide a full-range of general advertising, public affairs support and direct marketing to support personnel acquisition and retention programs for the Army, including a continuation of the “Army Strong” theme, added Susan Irwin, worldwide communications director at McCann Worldgroup.

McCann has handled the Army's advertising since 2005. Its US Army team will be comprised of about 300 people from the following seven companies: McCann Erickson; relationship marketing agency MRM Worldwide; media agency Universal McCann; branding and recruitment shop NAS Recruitment Communications; digital firm Momentum; PR agency Weber Shandwick; and Hispanic shop Casanova Pendrill.

If you are a Subscriber to the Directory of login and access the Directory

Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Get our e-letters packed with news and intelligence!