• Degree Men

Degree Men Antiperspirant is celebrating its ongoing partnership with the Mexican National Team and encouraging fans to face make or break moments with confidence via a new marketing campaign called El Momento que Cuenta. This soccer-inspired campaign illustrates Hispanic men's everyday life challenges and provides a call to action that allows consumers to engage with Degree Men Antiperspirant both on-line and on-site.

The campaign kicked off last week with the El Momento que Cuenta challenge at Futbol Fiesta, an interactive fan zone happening prior to the Mexico vs. Venezuela U.S. friendly game at Qualcomm Stadium in San Diego

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstarAndres Guardado, who faces a series of make or break moments that consumers can live through vicariously.

  • US Army

Direct Marketing News informed that the US Army has retained McCann Worldgroup as its agency responsible for a full range of advertising and marketing services including direct marketing. The agency's new contact will begin April 7.

McCann will provide a full-range of general advertising, public affairs support and direct marketing to support personnel acquisition and retention programs for the Army, including a continuation of the “Army Strong” theme, added Susan Irwin, worldwide communications director at McCann Worldgroup.

McCann has handled the Army's advertising since 2005. Its US Army team will be comprised of about 300 people from the following seven companies: McCann Erickson; relationship marketing agency MRM Worldwide; media agency Universal McCann; branding and recruitment shop NAS Recruitment Communications; digital firm Momentum; PR agency Weber Shandwick; and Hispanic shop Casanova Pendrill.

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