Unilever has selected Miami based Zubi Advertising as its Multicultural Agency of Record for all its Personal Care brands. Sources at Mindshare tell Portada that Mindshare is retaining the planning and buying business. Read the details here.
- Hispanic Political Advertising
Hoping to turn out Spanish-speaking voters and hold back emboldened Republicans, Democrats announced they would spend $1 million in television, radio and online ads to motivate key members of their party's coalition. Read more here.
- Guitar Center
Guitar Center, the retail chain of musical instruments and equipment, selected San Antonio-based advertising and public relations firm, Creative Civilization, as it dedicates its efforts to building relationships with the growing Hispanic market and music industry.
Strategic planning, research, creative, media and in-store promotional activities are all part of Creative Civilization’s partnership with Guitar Center. Read more here.
- WellSpring Pharmaceutical
WellSpring Pharmaceutical Corporation has contracted Sarasota, Florida based Nuevo Advertising Group to breathe new life into one of it's heritage brands after completing a redesign and branding of the Micatin® antifungal cream. WellSpring's goals are to increase market share by re-positioning the Micatin® brand to the Hispanic market in the United States. Read more here.
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