• Pernod Ricard Americas Travel Retail

Pernod Ricard Americas Travel Retail (PRATR), a division of French premium spirits and wine company Pernod Ricard, has retained Republica as the agency of record for the second consecutive year, according to drinks-business-review.com.

In this second year of partnership, Republica has also been tapped to spearhead all communications efforts for Chivas Regal Scotch Whisky's sponsorship of the 2011 Antigua Sailing Week.

  • Baptist Health South Florida

Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.

  • Big Brothers Big Sisters

During the month of January — National Mentoring Month — Jewel and Ty Murray are helping Big Brothers Big Sisters launch Start Something™, a national initiative inviting all to support quality mentoring to help children who face adversity beat the odds.

Start Something challenges Americans to visit BigBrothersBigSisters.org to get involved by donating, sharing mentoring success stories or volunteering.

Jewel and Ty Murray recorded two Start Something public service announcements (please access via coordinates below*) that will begin appearing in January to help launch the campaign.  Other elements of the campaign will include print advertising, outdoor advertising and public relations efforts through local media outlets.

  • Kleenex

Kleenex brand facial tissue is offering Hispanic children a chance to win an all-expense-paid trip with their families to an Orlando, Fla. theme park if they sign up to help fight colds through education, this cold and flu season. The brand has launched a massive TV, radio, grassroots and digital campaign aimed at enlisting thousands of elementary-school-age kids to participate in an educational initiative called “Sneeze Catchers.” The goal is to help kids understand in a fun, child-friendly way the importance of using facial tissue when feeling a sneeze coming on. Five winners will be chosen randomly in March.

  • Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, "Prius Goes Plural," was designed to let the people decided, by majority rule, which word will be adopted by Toyota as the official plural of Prius.

The campaign includes a range of integrated programs. Toyota Prius Projects, a website for owners and enthusiasts to interact with the Prius brand. In the social space, the Toyota Prius Facebook page and Toyota Twitter account (@Toyota) provide Prius Goes Plural content, including links to the Toyota.com voting widget and photos of new and upcoming Prius vehicles. Additionally, "Prius Expecting" print ads in the New York TimesWall Street Journal and Washington Post feature clever sonogram imagery to announce the new family of vehicles. Also, a series of Web videos featuring a notable expert exploring the etymology of words and discussing the plural of Prius in a fresh, unexpected way will launch mid-January, on YouTube, Facebook, the Toyota Prius Projects site and Toyota.com.

The Prius Goes Plural campaign will wrap up in late February with an official announcement of the Prius plural on the last day of the Chicago Auto Show. The plural nomenclature, as determined by popular vote, will be used in Toyota marketing initiatives going forward.

Related article: Research: Hispanic Car Buyers Prefer Asian Brands

 

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