The Hispanic Population has been growing with extraordinary figures in Harlem. According to EMPG data the Hispanic population in Harlem is the second minority with an estimated figure of 36.8% this year. In Spanish-Harlem in Northeastern Manhattan, also called El Barrio, Hispanics are the clear majority. Target opened its first store in Manhattan in Spanish Harlem last Sunday, with merchandise tailored to the neighborhood, including Spanish-language greeting cards, multicultural dolls, religious candles and renowned Southern food produced locally. The store is projected to generate $90 million in the first year.
- New York Life Insurance
Raul Aliaga is the new Director of Marketing Services for the New York Life insurance company. In this capacity he will develop and implement strategic marketing initiatives in the U.S. Hispanic market. Aliaga previously worked at Consorte Media, now Audience Science, and at The Wall Street Journal Americas.
- American Airlines
American Airlines and Sports Endeavors, Inc., better known as Eurosport/SOCCER.COM, have teamed up to give one soccer fan two roundtrip tickets to Rio de Janeiro, Brazil.
"Eurosport/SOCCER.COM is excited to work with American Airlines for the third consecutive year," said Vicente Navarro, Eurosport's Director of Hispanic Marketing. "American Airlines is committed to promoting soccer in the United States, and the 'Give and Go' Contest is a great way to leverage their sponsorship and connect with Hispanic soccer fans." The "Give and Go" Grand Prize winner will receive round-trip airfare for two to Rio de Janeiro, where they'll spend four nights in a luxury hotel, attend a professional soccer match, and receive a $1,000 gift card. Contestants can also win gift cards, autographed jerseys, soccer balls and more. Visit www.soccer.com/giveandgo to learn more about the contest.
American Airlines is the official airline of Major League Soccer, as well as individual clubs including FC Dallas, New England Revolution, D.C. United and Chicago Fire.
- American Family Insurance
American Family Insurance has once again teamed-up with its media agency, Mindshare, to orchestrate a multi- faceted branded entertainment marketing campaign that includes NBC Universal, MSN and WildTangent. The program integrates entertainment and education to engage consumers with the brand, its products and its agents. The components of this campaign are uniquely suited to connect with consumers about issues that matter most to them – community, family and financial self-reliance.
There will be extensive distribution across digital, video-on-demand, and offline media. This campaign builds on the effectiveness of individual media partners by integrating them with a theme that naturally draws consumers from one to the next. All three campaign elements launch in July 2010.
Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.
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