A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Taco Bell – Spark
    Publicis Groupe’s Spark is the new agency responsible for Taco Bell’s media planning after a review, according to people familiar with the matter. The planning piece of the business was previously handled by Interpublic’s DraftFCB, which still handles much of the chain’s creative business. Media agencies from multiple holding companies, including Interpublic, Publicis and WPP.
    • Heineken – Global Digital Pitch

Heineken is shopping for a global digital agency.Heineken International is holding a global pitch to find an agency to create a digital platform for its flagship beer brand. It is understood that Creativebrief is handling the review. The lager giant will add the appointed agency to its global roster as one of its lead digital shops. The platform is expected to focus initially on Heineken, but could be rolled out across brands such as Strongbow, Foster’s, and Kronenbourg 1664. Heineken USA also did a Hispanic campaign last summer for its Indio beer line.

  • D’Exposito & Partners New Director of Media
    Donald Davis was appointed as Director of Media Services at New York based Hispanic Advertising Agency D’Exposito & Partners.
  • Kohl’s
    Kohl’s is conducting a Media Agency Review. “We are currently conducting a search for a media agency and have invited Universal McCann, among others, to participate in the RFP process,” said Vicki Shamion, the retailer’s SVP of public relations, social marketing and community relations, told Adweek. Costa Mesa, CA, based Casanova Pendrill is Kohl’s Hispanic Advertising Agency.
  • Domino’s Pizza
    Domino’s Pizza, Inc, a pizza delivery company, has launched its new Spanish-language ordering application for smartphones. The app, and its Spanish-language update, join a mobile ordering lineup that features the English version for the Apple iPhone, Android phones and Amazon’s Kindle

Portada Staff

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