A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Heineken is shopping for a global digital agency.Heineken International is holding a global pitch to find an agency to create a digital platform for its flagship beer brand. It is understood that Creativebrief is handling the review. The lager giant will add the appointed agency to its global roster as one of its lead digital shops. The platform is expected to focus initially on Heineken, but could be rolled out across brands such as Strongbow, Foster’s, and Kronenbourg 1664. Heineken USA also did a Hispanic campaign last summer for its Indio beer line.