T-Mobile USA, Inc. announced 2010 Chances to Win, a new promotion as part of its El Llamado del Futbol(SM) campaign. 2010 Chances to Win gives consumers the chance to instantly win soccer-themed or cash prizes daily. As part of the promotion, T-Mobile will host retail store events in select U.S. cities.
T-Mobile also will host a series of retail events where soccer fans can come together and celebrate with other fanaticos at select T-Mobile retail locations in five U.S. cities including Los Angeles, Chicago, Miami, New York, and Dallas. Most notably, fans will have the opportunity to meet legendary soccer players.
Bacardi has appointed Silvia Lagnado, a former Unilever marketer, as chief marketing officer of Bacardi Limited and President of Bacardi Global Brands. Lagnado will start at the drinks company in September having worked at Unilever for 24 years.
- Boost Mobile
The Facing Abuses campaign began airing its second of three commercials last week. The Mad Face spot joins Long Face, which was released in mid-April, in rotation, and a third will be added to the mix this fall. The commercials were all developed by iNSPIRE! The campaign promotes Boost Mobile's Monthly Unlimited plan.
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