- Supervalu
Avery Adams, Multicultural Manager at Supervalu is transitioning to the merchandising side. His role will be picked up by Melissa Purseley, Director Brand Advertising at Supervalu.
- Sabadell United Bank, Sol Meliá
Media Contacts, the digital arm of Havas Media, has retained the Sabadell United Bank and hotel chain Sol Meliá for both the general and the U.S. Hispanic market. The division of Media Contacts which is going to handle these accounts is based in Miami.
- Unilever
Unilever aims to double its digital budgets this year. In some countries, the shift could mean interactive channels will command 25 to 30 percent of spending, Unilever’s CMO Keith Weed told the audience during the Cannes Advertising Festival last week.
- Tecate Light
Tecate Light, the Mexican light beer, announces the return of its ad campaign “Papás”, anchored on the brand’s tagline “Por los que quieren más” or “For those who want more.” Three Spanish-language spots are now airing on Univision, Telemundo, Azteca America and Estrella TV in markets where the beer is available, including Ariz., Calif., and Texas.
The creative campaign also includes radio spots, out-of-home and retail marketing presence created by Adrenalina. Media Vest’s MV42 Degrees was responsible for the media buy. Read more here.
- Ford
SABEResPODER joined forces with Ford Motor Company to launch an integrated educational campaign on the car buying process in select markets in California, Texasand Michigan.
The educational initiative was announced at a press conference at the Consulate of Mexico in Dallas, Texas where Consul General Juan Carlos Cue-Vega spoke about the importance of educating the community in-language and in-culture to empower them to make informed decisions, which have a significant effect on the economy.
- Cacique
Cacique (cheese, cream and chorizo ) has partnered with Chef Aarón Sánchez to promote its line of Hispanic products and to encourage foodies to Go Auténtico and use only authentic ingredients in Mexican dishes.
Chef Sánchez will serve as the face of the Go Auténtico Cook-Off Challenge that will kick off to the public on September 16 in conjunction with the Mexican Independence Day Bicentennial and will run through January 31, 2011. Additional campaign elements include personal appearances, cooking demonstrations and product sampling to promote the traditional taste of Cacique's line of authentic products and the simplicity of cooking authentic Mexican meals in your own kitchen.
- Artfest International
Artfest International, Inc. (OTCBB: ARTS) launched a marketing campaign designed specifically to target the Hispanic Market in the United States. The Company's wholly owned subsidiary, ArtChannel Inc, has produced videos and infomercials in Spanish to complement the signing of new soccer teams and individual players by its sister company Charity Sports Distributor, which will sell the teams and players fine art and sports memorabilia.
The new videos and a welcoming kit written in Spanish have been designed to help Artfest Direct diversify and increase its membership base through this new campaign. The company plans to have its whole back office enterprise suite fully translated by July 1st. The Artfest Direct videos and infomercials will be distributed through the Company's distribution agreement with Time Warner Cable and will be available for more viewing on Time Warner Cable "On Demand".
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
