A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
New York headquartered Hispanic advertising agency Siboney USA is closing. Employees have received 90-day notice, a source in Siboney tells Portada. Siboney accounts include Colgate-Palmolive.
- Clorox – Hispanic Nurses Network
The Clorox Company, in partnership with the National Association of Hispanic Nurses (NAHN), announced the launch of the Hispanic Nurses Network, a new healthcare resource for Hispanic families.
- Wells Fargo
Wells Fargo announced the addition of Mariela Ure to the Enterprise Marketing team as the Hispanic Segment Business Manager. In her role, Ms. Ure will coordinate Wells Fargo’s efforts in meeting the needs of the rapidly growing Hispanic market. Ms. Ure will oversee the delivery of products and services to Hispanic consumers and leverage internal partnerships, channels and key markets to maximize consumer satisfaction. Mariela understands the Hispanic consumer and will spearhead Wells Fargo’s efforts as “America’s #1 small business lender” to Hispanic and women-owned small businesses.
- United Healthcare
United Healthcare’s Latino Health Solutions launched a bilingual mobile website that provides health and wellness information tailored to Hispanics’ specific cultural and language needs. The mobile website, which can be accessed by entering m.uhclatino.com on a smartphone browser, offers extensive, culturally relevant health and wellness information, tools and resources in both English and Spanish. “Better health and wellness education leads to better health. With Hispanics leading the charge in using mobile devices to access health information, the time was right for a mobile website that provides hundreds of pages of health information that Hispanics can relate to and can use while they are on the go,” said Russ Bennett, United Healthcare’s vice president of Latino Health Solutions.
- Crown Imports – Modelo Especial
Crown Imports, a beer import JV between Mexico’s Modelo Group and Constellation Brands, confirmed last week that it has begun a multimedia advertising campaign for Modelo Especial, designed specifically for Hispanic consumers in the US. The campaign, which forms part of the 'Descubre lo Especial' ('Discover What’s Especial') program in the country, launched late last month and consists of two, 30-second TV ads. The first TV ad, which can be viewed below, began airing nationally two weeks ago, on Telemundo, Univision, Telefutura, Azteca, ESPN Deportes, Estrella, Fox Deportes, Galavision and Gol TV. Both spots will be supported by radio spots and out-of-home presence. Earlier this month, “For Modelo Especial, the first-ever English language TV campaign will highlight the quality of Modelo Especial and engage the general market consumer. Separate advertising will continue for the Hispanic consumer as well”, Robert Sands, President and CEO Constellation Brands during the recent Q2 2012 Earnings Call.
- Mendoza Group
Mendoza Group, Inc. announced Lisa Fell as its new Director of Client Services. Ms. Fell will be responsible for implementing comprehensive advertising and marketing strategies, including oversight of all creative and media services for Mendoza Group's expanding roster of multicultural clients. Ms. Fell's previous position was Vice President of Operations for MediciGlobal, a clinical trials marketing company.
AT&T announced the launch of a new ad campaign with Ricardo Arjona. AT&T has launched a new ad campaign that brings to life how AT&T devices and mobile technology enhance consumers' daily lives. AT&T has started to air the first Spanish-language commercial featuring the new "It's What You Do With What We Do" campaign line. Titled 'The Shoot', the spot shows how a teenage boy uses his Nokia Lumia 900 device to record Guatemalan singer-songwriter Ricardo Arjona's performance. Later in the spot, the boy hands his mother a Nokia Lumia 900 and shows her the various features, including the Live Tiles and the People Hub. The spot ends with the teenager playing the Arjona video he recorded earlier with his Windows Phone and Arjona giving him a sign of approval. The spot will air during Mother's Day promotional window through May. The second spot is titled 'Beautifully Different Like Your Mom' and will air in time for Mother's Day.
- Dieste – TXU energy
TXU Energy, a retail electricity provider in Texas, has selected based Dieste Inc. as its Hispanic advertising agency.
McDonald's Hosts Latino Bloggers for a "Chill Evening at Sea" Soiree to Kick Off the Third Annual Hispanicize Conference.
- AP Spanish – Shmoop
Shmoop Launches AP Spanish Language and AP Spanish Literature Test Prep. Shmoop is a digital curriculum and test prep company that makes fun, rigorous learning and teaching materials.
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