- HOT LEAD Rosa Serrano's new Agency
Rosa Serrano, former Director of Planning and Buying at Lopez Negrete Communications, is creating her own Advertising Agency in Houston. She will be leading ReSults Media and Marketing Partners, an entirely new agency that will provide a wide range of services.
- HOT LEAD Oro Centro Joyero
Oro Centro Joyero, a Jewelry shop in Beverly Hills, CA, that sells silver and gold by catalog, is looking for Hispanic media properties to advertise.
- HOT LEAD Pump it Up
Pump It Up a Houston, TX, based kid party organizer and giant inflatable provider is looking for Hispanic media properties to advertise its services to the Hispanic community.
- Wing Rider Spoilers
Wing Rider Spoilers, an auto parts distribution center in Brooklyn, is looking to enlarge its employees base and wants to reach its future members through Hispanic Newspapers with Classified sections, as the requirement for the positions include bilingual skills.
- Fujifilm
FUJIFILM North America Corporation has launched its first Hispanic marketing campaign to support the launch of its new digital cameras with special emphasis on the FinePix Z70 and the durability of the FinePix XP10 digital camera. The campaign that began in May and will continue through August was designed to appeal to the Hispanic consumer as part of an overall company initiative to be more relevant to this audience. Read more here.
- NCLR
NCLR (National Council of La Raza), the national Latino civil rights and advocacy organization launched a major campaign to pressure Major League Baseball (MLB) to move the 2011 All-Star Game from Arizona. The campaign kicked off last week with nearly 60 events scheduled throughout the Independence Day weekend and the following week leading up to the MLB All-Star Game on July 13 in Los Angeles.
- Pizza Patron
Pizza Patrón announced that it has entered a strategic partnership with Fishbowl Marketing, a provider of email and online guest marketing solutions for restaurants. The main target of the campaign will be Hispanic teens. Read more here.
- Global Advertising Strategies
Global Advertising Strategies, an international marketing firm, announced the appointment of Marcos Sánchez as Vice President of Client Services. Marcos will oversee the agency’s team of account executives, as well as lead Global’s new business efforts. Click here for more details.
- Budweiser
Ranchera icon Vicente Fernandez will be the new face of Budweiser in the U.S. for the next three years, in a deal that includes tour support and a national Spanish-language advertising campaign. The three-year sponsorship includes a national TV, print, outdoor, radio and point-of-sale campaign for Budweiser featuring Fernandez.
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