• Procter & Gamble

Procter & Gamble (P&G) is undertaking the Have You Tried This Yet? campaign, a multi-faceted program designed to showcase high-performing products. The campaign will reach consumers nationwide through a variety of touch-points, including print advertising, direct response TV and iMedia. On Sunday, February 27, P&G will distribute a brand SAVER, a complimentary coupon booklet that features more than $131 in savings on the campaign's featured products, in local newspapers throughout the country.

Have You Tried This Yet? (Ya Probaste Esto?) will also be supported via Entre Comadres, a multi-brand platform created as a partnership between P&G and LULAC (League of United Latin American Citizens). Have You Tried This Yet? will come to life via posters and product samples at participating Laundromats and check cashing centers in select locations throughout Los Angeles, Dallas and Houston.

  • Allstate

Allstate announced new sponsorship agreements with Soccer United Marketing (SUM) to become the Official Insurance Sponsor of Major League Soccer (MLS), U.S. Soccer and the U.S. Men and Women’s National Soccer Teams. The sponsorship also includes the four-year renewal with the Federación Mexicana de Fútbol (FMF – also known as the Mexican National Team) during its friendly matches on U.S. soil.

In addition to the renewal of the FMF sponsorship, Allstate will receive category exclusivity for the next four years as the Official Insurance Sponsor of Major League Soccer and the league’s marquee assets, the AT&T MLS All-Star Game, and MLS Cup.

  • EAG

EAG announced that Silvia Alvarez is the direct response agency's new Media Director. Alvarez previously worked in Zubi Advertising.

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