A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

  • PepsiCo / Ocean Spray – Latin America

PepsiCo and Ocean Spray have made a strategic alliance in Latin America, which will give Pepsi exclusive rights to manufacture and distribute its partners’ cranberry and blueberry-based beverages in the region.

  • EZCorp – Mexico company

EZCorp Inc. plans to acquire a 60 percent of a Mexico City-based short-term payroll deduction loan company for $58.7 million.

  • Xbox – Global

Microsoft has appointed Starcom as its global media strategy business for Xbox. The Xbox account will be run out of Starcom’s London office and covers 26 markets including the UK, US, Canada, France, Germany, Spain, Italy, Japan, Korea and Australia according to M&M.

  • Diagonal Norte – Spain

JWT is now in charge of the communication efforts of the Spanish shopping Diagonal Norte. JWT launched a new campaign for the shopping “Se abre la veda”.

  • Continental Pneus – Brazil

Continental Pneus has appointed Leo Burnett Tailor Made to manage its account in Brazil. LBTM is also managing the following accounts in the country: Grupo Disney,Rimowa,Gillette(Shave Care),Nova Schin,Iveco and Kasinski.

  • Campbell´s – Mexico

Draftfcb has won Campbell´s account after a pitch. The agency will be in charge of V8, V8 Splash and V8 Fusion brands. Mario Orea, Grouper Account, Mariana Hernandez, VP of planning and Rocio Fernandez, planning director will be in charge of the account.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.
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