A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.- PepsiCo / Ocean Spray – Latin America
PepsiCo and Ocean Spray have made a strategic alliance in Latin America, which will give Pepsi exclusive rights to manufacture and distribute its partners’ cranberry and blueberry-based beverages in the region.
- EZCorp – Mexico company
EZCorp Inc. plans to acquire a 60 percent of a Mexico City-based short-term payroll deduction loan company for $58.7 million.
- Xbox – Global
Microsoft has appointed Starcom as its global media strategy business for Xbox. The Xbox account will be run out of Starcom’s London office and covers 26 markets including the UK, US, Canada, France, Germany, Spain, Italy, Japan, Korea and Australia according to M&M.
- Diagonal Norte – Spain
JWT is now in charge of the communication efforts of the Spanish shopping Diagonal Norte. JWT launched a new campaign for the shopping “Se abre la veda”.
- Continental Pneus – Brazil
Continental Pneus has appointed Leo Burnett Tailor Made to manage its account in Brazil. LBTM is also managing the following accounts in the country: Grupo Disney,Rimowa,Gillette(Shave Care),Nova Schin,Iveco and Kasinski.
- Campbell´s – Mexico
Draftfcb has won Campbell´s account after a pitch. The agency will be in charge of V8, V8 Splash and V8 Fusion brands. Mario Orea, Grouper Account, Mariana Hernandez, VP of planning and Rocio Fernandez, planning director will be in charge of the account.
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Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.
