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Sales Leads Panregional: VisitBritain, Lenovo, Baptist Health South Florida…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.


  • Baptist Health South Florida
Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.
  • VisitBritain

M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses, Brand Republic reported.

M&C Saatchi will work for five months on a pro-bono basis in a bid to help promote the "period of exceptional opportunity for tourism marketing" in the UK, including the Royal Wedding, The Queen's Diamond Jubilee and the 2012 London Olympic and Paralympic Games.

Following the five-month period VisitBritain will hold a competitive pitch process to appoint an agency to work on the business on a more permanent footing. The 'You're Invited' campaign will begin in May and is based around a message of welcome, inviting the world to visit Britain in the run-up to, during and beyond 2012.

  • Lenovo

Lenovo has appointed Saatchi & Saatchi to its estimated £60m global advertising account, informed. It is expected the Publicis-owned agency will work alongside Lenovo's retained agency Ogilvy & Mather, which has been working on the account since 2005.

The technology company is China's largest personal computer maker and the fourth biggest PC maker behind Hewlett-Packard, Acer and Dell.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

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